KOUPE  CALORY 

NEUTRAL ICEBAR

For the protein ice brand Koupe, I created the design of their very own calory neutral pop-up icebar in april 2018. The idea behind this concept was to create a gym in combination with an iceshop. So while you were sporting on a bicycle/crosstrainer etc. you could eat your icecream behind a table. Furthermore I was inspirated by the minimalistic 'white' trend you see a lot  nowadays in gyms. To bring a bit of colour back, I only used the colours Koupe uses on their packages (yellow, red, beige and a bit of blue (to make it look icey)).

 

It was a big succes and a lot of press wrote about this event.